🎯 Key Takeaways
- ✓ Next-gen CRM that is up and running in 10 minutes with zero training
- ✓ folkX Chrome extension brings LinkedIn contacts in with one click
- ✓ Native WhatsApp integration to manage all prospecting channels
- ✓ 5-10x cheaper than HubSpot (≈€20/user/month vs. €360)
- ✓ Rated 9/10: ideal for freelancers, startups and teams under 50 people
Hey all you Sales pros and Growth warriors!
Let's be real for a minute. Your current CRM is a contact graveyard, isn't it? An overcomplicated mess that no one on your team really uses. A heavy, impersonal thing designed for multinationals with rigid processes that waste more time than they save.
What if I told you there's an anti-CRM? A real breath of fresh air that transforms this chore into something intuitive, even... enjoyable?
Meet Folk CRM. This isn't just another tool in a saturated market. It's a completely new philosophy for contact management. Simple, intuitive, and above all, designed for humans. An all-in-one Swiss Army knife, tailor-made for freelancers, startups, and small teams who want to put relationships back at the heart of their business.
In this article, I'll break down why Folk is crushing it, what makes it so different from giants like HubSpot or Salesforce, and who it's really made for. I tested the tool for several weeks, used the Folk extension on LinkedIn, explored Folk CRM WhatsApp, and compared its performance against other solutions like Attio.
So, ready to see if this thing can really change your professional life? Let's go.
Summary of My Folk CRM Review
Rating: ⭐ 9/10
Let's be honest, most CRMs are overcomplicated messes. We spend more time configuring them than using them. Folk CRM is the complete opposite. It's the gem we've all been waiting for: a contact management tool that's simple, powerful, and actually enjoyable to use. Yes, you read that right. Enjoyable.
Folk pulls off a remarkable feat. It transforms a chore (managing your network) into a nearly pleasant task. It's simple, it's beautiful, it works. No need for more.
For freelancers, small agencies, or anyone whose network is their main asset, it's the Holy Grail. Finally, a tool that speaks "human" before it speaks "process". This is serious stuff.
✅ Strengths
- Ultra-intuitive interface and sleek design: No training needed, you're operational in 10 minutes
- Perfect for network management (professional & personal): Centralizes all your contacts in one place
- Magic Folk extension for LinkedIn: Import contacts with 1 click, a game-changer for prospecting
- Deep customization of profiles and views: Adapt the tool to YOUR needs, not the other way around
- Visual pipelines to track any project: Sales, recruitment, partnerships... everything fits
- Native WhatsApp integration: Manage your WhatsApp conversations directly in your CRM
- 14-day free trial to form your own opinion without pulling out your credit card
❌ Limitations (let's be transparent)
- Less suitable for very large sales teams: Designed for teams of 1 to 50 people
- Not designed for ultra-complex sales processes: If you need 20 validation steps, look elsewhere at HubSpot, Salesforce, or Attio
- Still basic reporting: Perfect for daily use, less so for deep analysis
- No native mobile app: The web interface is responsive, but no dedicated app (for now)
What Exactly Is Folk CRM?
Folk CRM is a next-generation customer relationship management software (Customer Relationship Management), launched in 2021 by Thibaud Elzière, Simo Lemhandez, and Jean-Yves Poilleux. Powered by eFounders (the studio that gave birth to Aircall, Yousign, Front, Spendesk...), Folk raised $3.3 million and was voted "Product of the Month" on Product Hunt.
But forget traditional CRMs. Folk is different.
Who Is It For?
Folk targets a very specific category of professionals: those for whom human relationships come before rigid processes.
- Freelancers & solopreneurs: Centralize clients, prospects, partners in one place
- Small agencies & startups: Collaborate effectively with your team without the heaviness of HubSpot or Salesforce
- Recruiters & agents: Your job is networking? Folk becomes your external memory
- Growth Managers & Sales: LinkedIn prospecting, contact enrichment, email campaigns... it's all there
- Partnership managers: Deal tracking, visual pipeline, shared notes
Problem Solved
Were you juggling between a Google Sheet or Notion for prospects, scattered notes everywhere, and an overflowing inbox? Folk ends this chaos. It centralizes your ENTIRE relational ecosystem in one place, with an interface that doesn't make you want to run away.
Market Positioning
Folk positions itself as the alternative to HubSpot for those who find it too complex and expensive. It's also a serious competitor to Pipedrive, but with a more flexible and less "sales-centric" approach.
Compared to Attio (its direct competitor in the next-gen CRM universe), Folk focuses on simplicity and adoption speed rather than raw power and advanced customization. I'll talk more about this in the comparison section.
Folk CRM's Killer Features
Let's be honest, a good tool should save you time. Folk CRM gets this. It's not just an address book, it's a relationship management machine. Forget overcomplicated systems, everything here is designed to be intuitive and ultra-efficient.
1. The Chrome Extension (folkX): The Contact Vacuum
Do you spend hours on LinkedIn searching for prospects? Manual copy-paste is over. Game over.
The Folk Chrome extension is a real superpower. You're on an interesting profile? One click. And boom, the contact is in your CRM with all their info: name, position, company, email (if available), profile photo...
The time savings are massive. This little gem also works on:
- LinkedIn (the killer feature)
- Twitter/X
- Gmail
- And other platforms
Prospecting becomes child's play. It's the winning combo to never miss an opportunity.
Why is it different?
Most CRM extensions ask you to copy-paste info or only work on LinkedIn. Folk is multi-platform and intelligent: it automatically detects duplicates and enriches profiles.
2. Folk CRM LinkedIn: The Killer Combo
Let's talk about Folk CRM LinkedIn? This is clearly the killer app here.
When you use Folk extension on LinkedIn:
1. You come across a profile that interests you
2. You click on the Folk icon in your toolbar
3. The contact is automatically added to your CRM with:
- Profile photo
- Current position
- Company
- Location
- Past experiences
- Professional email (if available via enrichment)
My feedback:
I tested Folk during my prospecting for podcast interviews. In 30 minutes, I had imported 50 ultra-qualified LinkedIn contacts into my "Potential Guests" pipeline. Before, it would have taken me 2 hours with my old CRM.
The killer feature: you can tag and segment directly from the extension. See a CEO in foodtech? Tag "CEO" + "Foodtech" + "High Priority", and boom, they appear in the right lists.
3. Customizable Pipelines: Your Visual Dashboard
A CRM that's just a simple list of names? What a scam.
With Folk, you create visual pipelines to track absolutely EVERYTHING. One pipeline for your sales, another for your recruitment, one for your partners... The possibilities are endless.
It's like Trello, but directly connected to your contact database. It's ultra-flexible.
Concrete pipeline examples:
- Sales Pipeline: Prospect → Qualified → Demo → Negotiation → Closed (won/lost)
- Recruitment Pipeline: Candidate → HR Interview → Technical Interview → Offer → Signed
- Fundraising Pipeline: Lead investor → Pitch sent → First call → Due diligence → Term sheet
You see at a glance where each relationship and project stands. It's simple, visual, and really helps you stay organized.
My personal use case:
I use it to manage my upcoming podcast guests and to track discussions with Media Outreach folks who want to tell me about their tool. "Podcast Guests" pipeline with stages: Prospect → Contact → Scheduled → Recorded. It's a lifesaver.
4. Automatic Contact Enrichment
Imagine: you add a contact with just their first name, last name, and company. Folk goes hunting for missing info. That's exactly what Folk's cascade enrichment does.
Its ability to find additional information like:
- Professional email addresses
- Phone numbers
- Social profiles
- Profile photo
- Position and tenure at the company
...is impressive. No more struggling to reach someone.
The time savings are enormous and allow you to focus on the relationship. No more juggling with ten tools. In fact, it's an excellent alternative to dedicated email finding tools like Prospeo or Hunter, but integrated where you need it.
What is cascade enrichment?
Folk uses multiple data sources in sequence. If the first source doesn't find the email, it moves to the next, and so on. Result: success rates higher than most standalone tools.
5. Folk CRM WhatsApp: Direct Connection with Your Contacts
Let's talk about Folk CRM WhatsApp, a feature that's a real game-changer for teams that use WhatsApp as their primary communication channel.
How does it work?
Folk offers a native WhatsApp integration that allows you to:
1. Automatically capture contacts from WhatsApp and WhatsApp Business
2. Sync conversations in real-time in your CRM
3. Launch WhatsApp conversations with 1 click from any contact profile
4. View complete history of WhatsApp exchanges in the contact timeline
5. Add WhatsApp contacts directly to your sales pipelines
Why is it powerful?
For B2B teams doing multi-channel prospecting, it's a game-changer. You can now:
- Prospect on LinkedIn
- Send a follow-up email
- Follow up on WhatsApp
- ... all from the same tool!
My field test:
I used Folk CRM WhatsApp to manage partnerships with entrepreneurs. The advantage? When a partner responds on WhatsApp, the conversation is automatically logged in Folk. No more lost exchanges, the whole team has visibility.
Concrete use cases:
- International prospecting: In some countries (Latin America, Middle East, Asia), WhatsApp is THE preferred channel for decision-makers
- Customer support: Centralize WhatsApp requests in your CRM
- Post-demo follow-up: Send a quick WhatsApp message after a demo to maintain the connection
- Partner relations: Less formal discussions often go better on WhatsApp
6. Personalized Email Campaigns (Magic Fields)
Wait, we're not talking about sending spam. Folk's strength is allowing you to send ultra-personalized emails to targeted groups.
The secret? "Magic Fields". This thing is insane.
You can insert any info from your contact profile — their company name, personal note, last interaction — directly into your email.
Concrete example:
``
Hi {{First Name}},
I noticed {{Personalized note}} and thought we should
discuss it.
Are you available for a 15-minute call this week?
{{signature}}
``
The result? Messages that hit hard, that sound authentic, as if you wrote them by hand. This is powerful for creating a real connection.
Complementary features:
- Interaction tracking: Folk centralizes all exchanges (emails, notes, reminders). No more memory lapses.
- Groups and tags: Custom organization to segment your contact database as you see fit.
- Message templates: To save time by reusing standard emails without sacrificing personalization.
- Open and click tracking: See who opens your emails and clicks on your links
- Email sequences: Automate your follow-ups with smart sequences
Honest limitations:
Folk is not Lemlist or Instantly. If you want to send 10,000 emails a day with hardcore cold emailing, this isn't the tool for you. But for qualitative and personalized prospecting? It's perfect.
7. Integrations and Synchronization: Connect Your Ecosystem
Folk CRM integrates with the tools you already use daily:
- Gmail & Outlook: Bidirectional email synchronization
- Google Calendar: Your appointments automatically appear in contact profiles
- Zapier: Connect Folk to over 5000 apps
- LinkedIn: Via the folkX Chrome extension
- WhatsApp: Native integration
- Slack: Notifications and updates in your channels
- Complete API: For developers who want to push customization
The big plus:
All your email interactions are automatically logged in contact profiles. You don't have to do anything. When you send an email to a prospect from Gmail, it appears in their Folk timeline. Magic.
Folk CRM vs Attio: What's the Difference?
This is THE question everyone asks. Folk and Attio are the two rising stars of next-gen CRMs. But they're not playing in the same league.
The Philosophy: Simplicity vs Power
Folk bets everything on simplicity and adoption speed. You create an account, import your LinkedIn contacts in 5 minutes via Folk extension, and you're off. Zero configuration, zero friction.
Attio, on the other hand, offers raw power and total flexibility. You can create custom objects, complex relationships between entities, advanced automations... But it requires setup time.
For Whom?
Choose Folk if:
- You're a freelancer, solopreneur, or on a team of 2-20 people
- You want a tool that's operational immediately
- You don't need complex configurations
- Your main use case is network management and prospecting
- You want unbeatable value for money
- LinkedIn and WhatsApp integration is a priority for you
Choose Attio if:
- You're a hyper-growth startup (20-200 people)
- You need custom objects and complex relationships
- Your RevOps team wants to build a custom system
- You have the time and resources to configure an advanced CRM
- You want advanced automations and an open API
- Advanced reporting and analytics are critical
Detailed Comparison
| Criteria | Folk CRM | Attio |
|---------|----------|-------|
| Ease of use | ⭐⭐⭐⭐⭐ Immediate | ⭐⭐⭐⭐ Learning curve |
| Deployment speed | Minutes | Hours/Days |
| LinkedIn extension | ⭐⭐⭐⭐⭐ Excellent | ⭐⭐⭐ Good |
| Native WhatsApp | ✅ Yes | ❌ No (third-party integrations) |
| Customization | ⭐⭐⭐ Good | ⭐⭐⭐⭐⭐ Total |
| Automations | ⭐⭐⭐ Basic | ⭐⭐⭐⭐⭐ Advanced |
| Data enrichment | ⭐⭐⭐⭐ Very good | ⭐⭐⭐⭐⭐ Excellent |
| Reporting | ⭐⭐⭐ Adequate | ⭐⭐⭐⭐ Advanced |
| Pricing | $20-25/user/month | $29-59/user/month |
| Target | Freelancers, SMBs | Startups, Scale-ups |
My Verdict
Both are excellent, but for different audiences.
If you're starting with a CRM or want something plug-and-play, Folk is the obvious choice. It's the tool you'll use every day without overthinking it.
If you're building a complex GTM machine with advanced processes and you have a dedicated team, Attio will give you more power.
In 80% of cases, Folk is more than enough. And that's already huge.
Folk CRM Pricing: How Much Does This Little Gem Cost?
Let's talk money. Let's be honest, we're all afraid of the scam hidden behind "pricing on request". With Folk, no bad surprises. It's clear, straightforward, and no nonsense.
The Different Plans (2025 Pricing)
Folk's pricing structure is simple and designed to grow with you. You start with a 14-day free trial (no credit card) to get your hands dirty. Then, if it clicks, you move to paid plans that unlock more robust features.
The price is per user/month, which is the standard for this type of tool. Zero BS.
| Feature | Free trial (14d) | Standard | Plus | Custom |
|----------------|---------------------|----------|------|--------|
| Price | $0 | $20/month/user | $50/month/user | On quote |
| Contacts | Unlimited | Unlimited | Unlimited | Unlimited |
| Email messages | 100/month | 500/month | 10,000/month | Unlimited |
| Contact enrichment | 20 credits | 100 credits/month | 500 credits/month | Custom |
| Email campaigns | ✅ | ✅ | ✅ | ✅ |
| Chrome extension | ✅ | ✅ | ✅ | ✅ |
| Folk CRM LinkedIn | ✅ | ✅ | ✅ | ✅ |
| Folk CRM WhatsApp | ✅ | ✅ | ✅ | ✅ |
| Unlimited pipelines | ✅ | ✅ | ✅ | ✅ |
| Magic Fields (AI) | ❌ | ❌ | ✅ | ✅ |
| Email sequences | ❌ | ❌ | ✅ | ✅ |
| Complete API | ❌ | ❌ | ✅ | ✅ |
| Priority support | ❌ | ❌ | ✅ | ✅ |
| Ideal for | Testing | Freelancers & small teams | Teams 10-50 people | Enterprises |
What Does This Table Tell Us?
The "Standard" plan ($20/user/month) is the sweet spot, the best value for most freelancers and small structures. You have all the essential features without breaking the bank.
The "Plus" plan ($50/user/month) is for those who want to shift into high gear, especially for mass emailing, automated sequences, and AI Magic Fields. If you do intensive prospecting, this is the one you need.
The "Custom" plan is for teams of 50+ people with specific needs (high volumes, dedicated support, custom training).
Our Opinion on Folk Pricing
My frank opinion? Folk's value for money is excellent.
Let's compare with alternatives:
| CRM | Starting price | Our opinion |
|-----|---------------|------------|
| Folk CRM | $20/user/month | ⭐⭐⭐⭐⭐ Excellent value |
| HubSpot | $18/month (limited) then $360/month | Free very limited, paid very expensive |
| Pipedrive | $14/user/month | Cheaper but fewer features |
| Attio | $29/user/month | More expensive, more complex |
| Salesforce | $25/user/month (minimum) | Much more expensive once fully configured |
Given the time it saves and the power it gives for managing contacts, the investment is quickly recouped. It's a fraction of the cost of an enterprise CRM, for a tool that's often more agile and adapted.
And the 14-day free trial is really usable, not a frustrating demo. That's rare enough to highlight!
My advice:
Start with the Standard plan. If after 2 months you hit the email sending or enrichment limits, upgrade to the Plus plan. But for 80% of users, Standard is more than enough.
Concrete Use Cases for Folk CRM
Enough theory. Let's see how Folk is used concretely in different scenarios.
Case #1: Alexandre, Sales Manager in a SaaS Startup
Context:
Alexandre manages a team of 5 SDRs. They prospect on LinkedIn, send cold emails, and need to track dozens of deals simultaneously.
Workflow with Folk:
1. LinkedIn prospecting: SDRs use Folk extension to add 20-30 prospects/day from LinkedIn Sales Navigator
2. Auto-enrichment: Folk finds emails and enriches profiles automatically
3. Segmentation: Prospects are tagged (Industry, Company Size, Priority)
4. Visual pipeline: Each deal goes through stages: Prospect → Qualified → Demo → Negotiation → Closed
5. Email campaigns: Alexandre launches personalized campaigns with Magic Fields
6. Team tracking: The whole team sees everyone's interactions, zero duplicates, zero lost info
Result:
+40% productivity on prospecting. Before, they used a combination of LinkedIn + Google Sheet + free HubSpot. It was chaos.
Case #2: Sophie, Tech Recruiter
Context:
Sophie recruits tech profiles for multiple clients. She has to juggle 50-100 active candidates.
Workflow with Folk:
1. Candidate import: Via Folk extension from LinkedIn, AngelList, Twitter
2. Recruitment pipeline: New CV → Screening → HR Interview → Technical Interview → Offer → Signed
3. Collaborative notes: She shares profiles with her clients, adds notes, feedback
4. Personalized follow-up: She sends personalized follow-up emails via Folk
5. Multi-client management: One pipeline per client, overview with filters
Result:
Sophie finally has a single system to manage all her candidates. No more messy Excel spreadsheet. Everything is centralized, historicized, shareable.
Case #3: Thomas, Founder Fundraising
Context:
Thomas is raising a $2M seed round. He's prospecting 150 VCs simultaneously.
Workflow with Folk:
1. VC list: Import via Folk extension from LinkedIn, AngelList, Crunchbase
2. Enrichment: Folk finds emails and additional info
3. Fundraising pipeline: Target → Introduction → Pitch sent → First call → Due diligence → Term sheet
4. Warm intros: Thomas uses tags to identify who can introduce him
5. Ultra-personalized tracking: Every interaction is logged, notes on discussions
6. Targeted campaigns: Personalized emails by segment (FinTech VCs, Early-stage, Europe...)
Result:
Round closed in 4 months. Thomas credits Folk for helping him stay organized and not miss any critical follow-up.
Case #4: Marie, Growth Marketer at an Agency
Context:
Marie handles content partnerships and press relations for her agency.
Workflow with Folk:
1. Media database: Import journalists and influencers via Folk extension
2. Fine segmentation: By media, topic, reach, last interaction
3. Outreach pipeline: Prospect → Pitch sent → Interested → Article published
4. Targeted campaigns: Personalized pitches by segment
5. Long-term tracking: Folk reminds her to follow up with inactive contacts
Result:
+60% media placements. Marie finally has a system to manage her 200+ press contacts in a structured way.
What Users Think of Folk CRM
Let's be honest, a tool can have the most beautiful promise in the world, what really matters is what people who use it every day say about it.
And for Folk, the verdict is pretty clear: it's crushing it.
On review platforms like G2 (4.5/5) or Capterra (4.4/5), the ratings are excellent. Two words keep coming up: simplicity and design. No more struggling!
Positive Feedback (the majority)
On simplicity:
> "Finally a CRM that I don't feel like I need to study for 3 weeks. I understood everything in 10 minutes. It's clean, it's simple, it works."
> — Thomas, CEO of a FinTech startup
> "I used Folk as a replacement for HubSpot, which was way too complicated, dense and bulky for me. Folk is much easier to set up and to track clients and deals. I highly recommend it."
> — Sophia, Director of an NGO
On the LinkedIn extension (Folk extension):
> "The Chrome extension is killer. My prospecting on LinkedIn is 10x faster. It's become my main tool."
> — Marie, BDR at a scale-up
> "The ability to import contacts directly from LinkedIn and organize them instantly in my CRM has transformed the way I work."
> — Alex, Growth Manager
On flexibility:
> "I use it for my press relations, my recruitment and even to track my investors. Being able to create pipelines for everything is great."
> — David, Serial Entrepreneur
> "Folk is simple and flexible enough to evolve with the way we collaborate as a team. We used to rely mainly on inbound and word-of-mouth. And now folk helps also with prospecting."
> — Jean, Agency Founder
On customer support:
> "The Folk team has been incredibly responsive. From our first call to our recent feature requests, they've always been there."
> — G2 User
Constructive Criticism
No tool is perfect. To be totally transparent, some users would like:
- More advanced reporting features: Dashboards are still in beta, some would like more advanced metrics
- A native mobile app: The web interface is responsive, but no dedicated iOS/Android app
- Very specific integrations: Some niche integrations are missing (but Zapier fills part of the gap)
- Duplicate management: A few users report undetected duplicates (but it's rare)
- Standard plan limits: 500 emails/month can be tight for some teams
But this is where you need to understand Folk's philosophy.
It's not a monster like Salesforce. These "flaws" are actually the direct consequence of its greatest strength: simplicity above all. It's a choice, not a weakness.
Folk is made for individuals and small teams who want efficiency, not complexity.
The General Consensus
Folk is unanimous on its simplicity and flexibility. The tool particularly appeals to:
- Freelancers
- Creatives
- Recruitment professionals
- Startups in launch phase
- Growth Marketers who want an agile CRM
Its promise: democratize daily CRM use beyond just salespeople. Mission accomplished! ✅
Folk CRM: The HubSpot Alternative You've Been Waiting For?
If you're looking for a HubSpot alternative, Folk clearly deserves your attention. But let's be clear: they're not the same tools.
Why Do People Flee HubSpot?
After talking with dozens of users, here's what comes up:
1. Too complex: HubSpot is a monster. Sales Hub + Marketing Hub + Service Hub + CMS... You spend weeks understanding how it all works
2. Too expensive: The "free" version is very limited. As soon as you want useful features, you jump to $360/month minimum
3. Overkill: 90% of startups and SMBs only use 20% of the features
4. Heavy: The interface is loaded, slow, with endless menus
What Folk Does Better Than HubSpot
Radical simplicity
You're operational in 10 minutes. No training, no external consultant, no 200-page documentation.
Honest and transparent pricing
$20/user/month, all-inclusive (or almost). You know exactly what you're paying, no bad surprises.
Network focus
Folk excels at contact management and LinkedIn prospecting. HubSpot tries to do everything, Folk does one thing and does it well.
LinkedIn extension
The Folk extension for LinkedIn is 10x better than what HubSpot offers. Import with 1 click, automatic enrichment, it's smooth.
Native WhatsApp
Folk CRM WhatsApp is natively integrated. At HubSpot, you have to go through complex and expensive third-party integrations.
What HubSpot Does Better Than Folk
Let's be honest, HubSpot also has advantages:
- Advanced marketing automation: Complex workflows, lead scoring, A/B testing...
- Advanced reporting: Customizable dashboards, advanced analytics
- Complete ecosystem: CRM + Marketing + Service + CMS in one place
- Integrations: Thousands of native integrations (but Folk + Zapier fills part of the gap)
- Enterprise-ready: If you manage 200+ people, HubSpot scales better
Verdict: Who Should Choose Folk Over HubSpot?
Choose Folk if:
- You're a team of 1-50 people
- You want a CRM that's operational immediately
- You don't need complex marketing automation
- Your budget is limited (< $1000/month for CRM)
- You do a lot of LinkedIn prospecting
- You want something simple and enjoyable to use
Stick with HubSpot if:
- You've already invested heavily in the HubSpot ecosystem
- You need advanced marketing automation
- You're a team of 50+ people with complex processes
- You have a CRM budget of $3000+/month
- You have a dedicated RevOps team to manage the tool
My advice:
For 80% of startups and SMBs, Folk is the best choice. Simpler, cheaper, more agile. HubSpot is for when you have a real GTM machine with plenty of resources.
Final Review: So, Should We Take the Leap for Folk CRM?
So, the verdict? For me, it's a big YES.
Let's be honest, Folk CRM is much more than just a tool. It's a true relationship hub that finally puts humans back at the center of the game, something many other software solutions forget.
It's the kind of thing that's a pleasure to use daily — its interface is ultra-intuitive — and proves to be remarkably effective for anyone who lives off their network. No more struggling with scattered spreadsheets everywhere.
Who Is It Really For?
If you're a freelancer, working in a small agile team, launching your startup, or you're a networker at heart, it's a "no-brainer".
Tired of complex and expensive overcomplicated systems that require weeks of training? Folk is the winning combo:
- Simplicity that hits hard
- Power formidable for managing your contacts and deals
- A design that really makes you want to work
- A LinkedIn extension (Folk extension) that transforms your prospecting
- A WhatsApp integration (Folk CRM WhatsApp) to manage all your channels
The 3 Reasons to Choose Folk CRM
1. You're operational in 10 minutes: No learning curve, no external consultant. You create an account, import your LinkedIn contacts with Folk extension, and you're off.
2. It really saves you time: Auto-enrichment, email sync, visual pipelines, Folk CRM WhatsApp... Everything is designed to eliminate repetitive tasks.
3. The value for money is unbeatable: $20/user/month for such a powerful tool is a gift. Compared to HubSpot or Salesforce, you save thousands of dollars per year.
When NOT to Choose Folk?
Let's be transparent. Folk is not made for:
- Very large sales teams (50+ sales)
- Companies that need ultra-complex processes
- Those looking for advanced marketing automation
- Organizations that want ultra-advanced reporting
In those cases, look at HubSpot (for marketing), Salesforce (for enterprise), or Attio (for technical power).
My Final Advice
But hey, big speeches are nice, testing is better.
The best thing is to form your own opinion. The 14-day free trial is there for that, so go for it! You risk nothing, except wondering why you didn't make this switch much earlier.
Folk CRM is the tool I would have dreamed of having when I launched my first projects. Simple, powerful, and doesn't treat you like an idiot.
If your network is your main asset, if you do LinkedIn prospecting, if you want to centralize your contacts in one place... Folk is made for you.